I AM DENIM | Premium British Jeans Made for Comfort & Confidence

Worn daily by happy customers worldwide

Denim with a difference.

Designed in Britain for every shape, size, scar and story. Our jeans feature gentle adjustable waistbands to discreet tummy control panels. Each pair is made for comfort without compromising on style.

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Tummy Control Technology

Adjustable waistbands

Denim that moves with you

Our customers love us for a reason!

Get inspired by our real customers’ stories.

So pleased with these Jeans. Bought for my fiancé who has recently had an ileostomy due to ulcerative colitis. He used to always wear slim fit jeans before and was really worried about having to change his whole wardrobe. They fit really nicely and are comfortable around his stoma.

Nina W.

Verified Buyer

Bought these 7 weeks after a C-section and they are really comfy, no irritation of scar at all. The sizing is good too, bought size 16 and they fit well. A bit of stretch in them too so they’ll still fit if your size fluctuates. Would definitely recommend.

Dani C.

Verified Buyer

Not only was the customer service great, lovely personal touch…when the jeans arrived i was so pleased with how they were packaged just made it an experience opening them. The jeans…wow! Got the high waisted and they are amazing, fit is perfect as they are so soft they work with you.

Vanessa F.

Verified Buyer

The best jeans ever!! I’ve just bought my second pair. Beautifully soft and the fit is incredible because they are a true high waist cut, I haven’t stopped wearing them! Delivery arrived on time too as promised. I definitely recommend.

Jessica P

Verified Buyer

I just wanted to say a HUGE thank you for the amazing jeans! 10/10 for the packaging alone. The jeans are wonderful, they’re perfectly true to size (which is a miracle as sizing is often all over the place and can be frustrating), they protect my stomas and, equally as important, they support my abdomen which being 4 months post surgery is still needed.

Karen F.

Verified Buyer

You made me so happy!! 9 years ago I had to have emergency surgery because of my Crohn’s disease so was left with a 9” vertical scar and a stoma. The stoma was resectioned but I have the scar so most jeans are so uncomfortable. Thank you for creating your products!

Kim D.

Verified Buyer

I sometimes struggle to get a comfortable fit due to having a stoma. The high band is absolute genius, it gently hugs my belly & makes me feel secure. Definitely would recommend. 10/10

Steve

Verified Buyer

After my C-section in 2015, I always struggled to find jeans that felt supportive and comfortable. Then I found I Am Denim, and honestly it's the best investment I've made!

Divya Maru

Verified Buyer

I had a urostomy 3 months ago and I am having a hard time being comfortable in my clothes. These jeans are both stylish and extremely comfortable putting me at total ease.

Leora

Verified Buyer

No Judgement, Just Jeans...

Imagine a world without judgement where feeling confident about yourself is natural. No questioning your size, shape or scars. I Am Denim has been created by British designer Sophie Cooper to give you confidence and the perfect fit with our beautifully designed innovative jeans.

Built from her own experience & the belief that jeans should empower not restrict, Sophie created jeans with Tender Tummy Technology™, a world-first innovation designed to support sensitive tummies, bloating & natural fluctuations

Celebrated by British Vogue and worn by women for its design ethos, with comfort that honours every shape, size and story.

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