I AM DENIM | Premium Jeans Shapewear

Worn daily by 10,000 happy customers

Denim with a difference.

Our jeans are made for every shape, size, scar and story. Designed to fit as your body fluctuates and move with you through life's journey. Featuring gentle adjustable waistbands to discreet tummy control panels each pair is made for comfort without compromising on style.

Shop Now

Tummy Control

Adjustable Waistbands

Stretch + Support Technology

Worldwide Shipping*

Worn daily by 10,000 happy customers

Denim with a difference.

Our jeans are made for every shape, size, scar and surgery. Featuring gentle adjustable waistbands to discreet tummy control panels each pair is made for comfort without compromising on style.

Shop Now

Tummy Control

Adjustable Waistbands

Stretch + Support Technology

Worldwide Shipping*

Collections

Super High Waisted Jeans

Post Pregnancy Jeans

FeatherFlex Baggy Jeans

Summer Jeans

Post Pregnancy Jeans

HAVE YOU SEEN US?

Press & News

Kate Middleton's Favourite Jeans

Interview With The Sun Magazine

Tummy Control Technology

Featured in Grazia Magazine

Our customers love us for a reason!

Get inspired by our real customers’ stories.

So pleased with these Jeans. Bought for my fiancé who has recently had an ileostomy due to ulcerative colitis. He used to always wear slim fit jeans before and was really worried about having to change his whole wardrobe. They fit really nicely and are comfortable around his stoma.

Nina W.

Verified Buyer

Bought these 7 weeks after a C-section and they are really comfy, no irritation of scar at all. The sizing is good too, bought size 16 and they fit well. A bit of stretch in them too so they’ll still fit if your size fluctuates. Would definitely recommend.

Dani C.

Verified Buyer

Not only was the customer service great, lovely personal touch…when the jeans arrived i was so pleased with how they were packaged just made it an experience opening them. The jeans…wow! Got the high waisted and they are amazing, fit is perfect as they are so soft they work with you.

Vanessa F.

Verified Buyer

The best jeans ever!! I’ve just bought my second pair. Beautifully soft and the fit is incredible because they are a true high waist cut, I haven’t stopped wearing them! Delivery arrived on time too as promised. I definitely recommend.

Jessica P

Verified Buyer

I just wanted to say a HUGE thank you for the amazing jeans! 10/10 for the packaging alone. The jeans are wonderful, they’re perfectly true to size (which is a miracle as sizing is often all over the place and can be frustrating), they protect my stomas and, equally as important, they support my abdomen which being 4 months post surgery is still needed.

Karen F.

Verified Buyer

You made me so happy!! 9 years ago I had to have emergency surgery because of my Crohn’s disease so was left with a 9” vertical scar and a stoma. The stoma was resectioned but I have the scar so most jeans are so uncomfortable. Thank you for creating your products!

Kim D.

Verified Buyer